Twenty years ago last week, YouTube founder Jawed Karim posted the first video on YouTube, entitled “Me AT The Zoo”.
“Well. So, we are here, in front of the elephants. The great thing in these men is that they really have really long trunks. This is great … and that’s all he says.”
YouTube was so new that Charles Osgood had to specify it for “Suny Morning” viewers in 2006: “The website allows anyone to publish videos that the whole world see.”
Today, it does not need an explanation. YouTube is the second most visited website on Earth, after Google, which is what YouTube bought for $ 1.65 billion in 2006.
Every day, we watch more than a billion hours of YouTube videos. Funny videos … Guideline videos … CAT videos. In these first twenty years, we uploaded 20 billion video clips to YouTube.
The most viewed ever? “Small shark dance” with about 16 billion Predictions.
People not only watch their phones. “People watch more YouTube than they see any other flow service on their large screens in their living rooms now,” said David Craig, who is studying the media and culture at the University of Southern California in Annberg.
Craig says that a major moment was the day when YouTube started pushing people to make videos. He said: “YouTube came and said:” Why do we not give you some advertising revenues in exchange for the fact that you help us to develop our service? ”
Today, YouTube is almost divided into advertising revenues with the creator, according to Crigig: “It is likely that it will change a little for some of the largest players who need there is clearly happy to serve.”
Among these are the largest players of Rheett McLAGHLIN and Link Neal, creators in a daily presentation entitled “Mythical MORINING”. Watch thirty -four million subscribers with 14 billion times.
McLeulin’s description of the attachment: “Two old friends hang out, where you can be the third person in that friendship. We have stumbled a kind of this secret formula for people to return every day.”
They may be photographed in a traditional TV studio, but what is the difference between YouTube and TV? “I would like to say our talent,” Nile laughed.
“A large part of it responds to the public,” McLeulin said. “You have comments, right? So, there are ways you can communicate with people online.”
“The creators of YouTube, specifically, are not content. They are Community organizers for profit. They use this basic system to build online communities that can build dozens of different commercial models. “
For McLAGHLIN and NEAL, business models can include these tours, books, blouses, local cover, magnets and pins. “You can start increasing the size of hair products,” Nil said. “If we’ll spend a lot of time to spend on our hair, we will invest it!”
Nobody offers it better than Jimmy Donaldson, known as Mrbeast, who made him videos of enormous gifts and physical challenges on Youtube the most followed ever, with 380 million fans.
Last year, Amazon Prime spent $ 100 million to produce Mrbeast.
David Craig asked, “Is the fact that the YouTube star is now more ambitious than becoming a TV star?”
Craig answered: “I hate to tell you this, David, but this is now the case for more than 10 years.” “They were wiping the youth, and they all said that they wanted to grow up to be creative or more influential than celebrities – or, sorry for saying, journalist.”
From the archives: The first days of YouTube
Rit McLeuline and the correlation of Neil do not believe that the advertising industry has acquired YouTube dominance. Nile said: “If you look at the age group from 18 to 34, we surpass all other offers late at night,” Nil said. “But if you look at the revenues that are spent on these offers in exchange for our offer, they have not yet exist.”
“Frankly, this is one of the reasons that made us really interested in winning the Emmy Award,” McLeulin added. “You know, we are part of the cultural conversation, as much as the offers that won Amy.”
Over the past two decades, YouTube has had its controversy, from Collect personal information about childrenIt claims that the site Folding the mental health crisis.
YouTube selection also worries the algorithm. He studies videos that seem to attract your attention, and feed you more videos like them. YouTube has been accused Leaving the algorithm leads people to extremist views.
“We have this huge diversity of opinions on our platform,” said Nile Mohan, YouTube CEO. “We do not allow adults content. It is clear that we do not allow RAM and fraud. We have policies to protect youth and children on the platform. But it is mainly a platform for freedom of expression.”
So, with the remembrance of YouTube, how will be the next few years? According to Muhman, “One of the areas I am very excited is artificial intelligence. You can tell YouTube when creating a video,” we put in Central Park, change the background, and get these types of birds because it is a spring day. “This magic technology is present today.”
I asked, “Is there anything about development or psychology that makes us interested in watching others?”
Mohan said: “I think it is up to us, as human beings, social beings,” Mohan said. “We are communicating with other people. We are the narrators of stories. This is what happens billions of times a day on YouTube. And he returned to our mission: give everyone a voice and show them the world.”
“It’s a double rainbow along the way!”
For more information:
The story produced by David Rochd. Editor: Jason Schmidt.
See also:
