Xiaomi led the wearable domain market in the first quarter of 2025, after updating the UTS Mi Band and Redmi Watch models earlier this year, according to the Canalys report. The Beijing -based technology company exceeded its Apple and regained the highest sellers, as its shipments witnessed an annual growth of 44 percent. Huawei, Samsung and Garmin were in the third, fourth and fifth places in a row. At the same time, a new study reveals that customers are looking for the ability to afford costs, long battery life, and support health tracking as the three best features when purchasing a smart watch.
Xiaomi regains the sellers spot where shipments have grown to 8.7 million units
The latest wearable band analysis report reveals that the wearable global range The shipments rose to 46.6 million in the first quarter of 2025With the market growth by 13 percent on an annual basis (YOY). The basic wearable devices have seen the highest growth, Xiaomi charging the most cold ranges in the first quarter, after launching two new models, Xiaomi Smart Band 9 and Redmi Band 5. The latter was the device that could be worn in the company.
The best wearable sellers in Q1 2025
Credit image: scales
Apple and Huawei were second and third, respectively. Canalys expect the Apple stake to grow on the market (currently 16 percent) in the second half of 2025, where the company is expected to launch a smart watch for the tenth anniversary in the coming months. HUAWEI shipments grew 36 percent to 7.1 million units, after well -wearable FIT and GT devices.
With a massive growth of 74 percent in the first quarter of 2025, Samsung shipments grew in the same period to 4.9 million units, as the company focused on the devices at reasonable prices (Galaxy Fit) and distinct models (Galaxy Watch) in the emerging and rich markets, respectively.
Garmin has pushed the current user base to upgrade to the latest models in a variety of products portfolio in the first quarter, as its shipments increased by 10 percent year on an annual basis to 1.8 million units, according to the Canalys report. The weighted maker was in the fifth place in terms of the global shipping market share.
“With the profitability of the devices under pressure, the wearable devices market turns from being driven by the devices to the ecosystem,” said Centeya Chen, director of research in Kanals, owned by OMDIA -owned devices. “The sellers accelerate the development of the articles of association and develop the service to enhance repeated revenues and retain the user.”
A recent survey of consumers conducted by Canalys revealed that 18,185 respondents were concerned about the prices of wearable devices, while 14,691 people responded, saying that the battery life was an important factor to consider while purchasing a smart watch. The possibilities of health tracking were the third most important factor for buyers, according to the survey.
