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Salesforce It offers a big offer for Be a much larger player in the institution’s area, today he announces 8 billion dollars Informatica. This step will be combined between the providers of the two founding institutions founding with contracts from the real world expertise.
Informatica was founded in 1993 as a seller focusing on the institution’s data and an early pioneer in the ETL market (extraction, conversion, download). Due to the change of technology courses over the past 25 years, Informatica also, the move to Cloud and Saas, and recently adopted AI Tolide. Only last week, in the company of the company’s Informatica World, it announced a series of new Ai Agentic offers designed to help improve institutional data management and operations.
By obtaining Informatica, Salesforce aims to strengthen the reliable data institution to publish AI AI. The group will create a unified structure that enables artificial intelligence agents to work safely and responsibly and on a large scale through institutions through integration:
- The rich data catalog in Informatica, integration, governance, quality, privacy and main data management (MDM).
- The Salesforce Cloud, AgentFORCE, Tableau, MULESOFT and Customer 360.
“I am excited to start this new trip with Salesforce where a mixture of rich data catalog in Informatica, data integration, governance, privacy, descriptive data management and main data management (MDM) will create the Salesforce platform when closing the transaction, CEO, CEO, CEO, CEO, CEO, and CEO, in LinkedIn. mail.
What does another big deal mean for Salesforce and its clients in institutions
Salesforce was not strange to large acquisitions.
In 2021, Salesforce acquired Slack technologies for $ 28 billion. In 2019, Salesforce acquired a data analysis platform for $ 16 billion. A year ago, in 2018, Salesforce acquired MULESOFT, which strengthened the possibilities of integration of institutions programs. All of these have succeeded in well in the Salesforce, with Tableau, Slack MULESOFT grows and expands.
According to Forrest Noel Yuhanna analyst, getting the salesforce for Informatica fills a gap in its data management capabilities.
“The acquisition increases significantly from the Salesforce site across all critical dimensions of modern data management, including data integration, swallowing, pipelines, main data management (MDM), descriptive data management, transformation, preparation, quality and governance in the cloud,” told Yuhanna Venturebeat. “These capabilities are no longer optional-it is an institution to build a ready institution for the prosecution, especially since the industry is accelerating towards AIC.”
To perceive the promise of artificial intelligence completely, Johanna said that sellers must integrate the data tightly and Amnesty International as compliments of the same currency. From his point of view, this acquisition enhances Salesforce’s ability to do this, and lay the foundation for the next generation data that can operate smart, independent and personal experiences on a wide range to support artificial intelligence cases.
“It is very important that this places Salesforce to provide a uniform tissue to customer data, which allows a basic system from comprehensive to a party for data, Amnesty International and Analyzes, which are specially designed for customer use cases,” said Johanna. “Data integration in the actual time through various sources has become extremely important to the participation of advanced customers, and this step provides Salesforce closer to that vision.”
The Salesforce Informatica deal is (mostly) on AIC
Although the data has long been the basis for Informatica technology, its intersection with AIGEC AI makes it attractive to Salesforce.
Hyun Park, CEO and chief analyst at Malagi visionsVenturebeat told that the Informatica acquisition had been rumored for more than a year, with a trusted expectation last year by $ 11 billion.
Park said: “From a practical perspective, the rush to the customer Amnesty International requires any reliable player in space to manage data, work, integration and models, as well as agents and to be a strong partner of information technology,” said Park. “The Informatica acquisition alongside Salesforce’s efforts towards improving the capabilities of IT and going to face against Servicenow and IT specialists like Boomi in the agent’s space.”
Park noted that there is some interference with the abilities of MULESOFT Salesforce already in its wallet. However, he emphasized that the capabilities of Informatica in data management, including the main data management, data catalog and data security, are more updated and more comprehensive.
Data components that make Amnesty International to the agent of the Foundation real
The data is not only about storing parts of the content. When it comes to the artificial intelligence agent, it is more complicated.
“The successful agent’s strategy depends on combining three areas: models, applications and data,” Kevin Petri, Vice President of Research in Bless He said Venturebeat. “Salesforce is gaining great strength in the data world, especially descriptive data and indexing, through this acquisition.”
Petrie noticed that salesforce was already invested in the world of application through CRM (customer relationship management) and MULESOFT offers. These capabilities are already integrated into the Agency Agenic workflow, with a focus on customer -related data.
“However, Informatica provides a wide value in the field of data management outside the workflow and customer data,” Petri said. “To realize the full value of this acquisition, I think Salesforce will need to grant enough independence informatica unit to continue to provide and expand its extensive data management capabilities to its current customers.”
What everything means to the users of the institution
So, what does the acquisition process mean for both Salesforce and Informatica Enterprise customers?
Yuhanna from Forrester believes that acquisition is a great progress for Salesforce customers. He pointed out that the Salesforce customers will be able to access all types of customer data and benefit from them smoothly, whether they are present in the Slesforce or external systems, all in actual time. It represents a unified fabric of customer data that can provide viable visions through each channel and call point.
“It is very important that it speeds up the ability of Salesforce to spread Ai Agentic, allowing low -symbols low -maintenance that reduces complication and significantly shortening time to value,” said Johanna. “Through the fully integrated data management institution, Salesforce customers can expect customer experiences faster, more innovative and widespread.
An attractive opportunity for an equal footing of the information clients. From Yuhanna’s point of view, this acquisition opens a faster path to AIC AI’s work, supported by the arrival and strength of the Slesforce ecosystem. With the development of data management, smart factors will automate basic functions, and transform long -time operations such as swallowing data, integration, And coordinate the pipeline in the functioning of self -data work. A few days or weeks will be carried out with zero to a little human intervention.
“Through uniform data, AI and the analysis platform, Informatica customers will benefit from accelerated innovation, increase the lightness of operational movement, and significant revenues enhanced their investments in the data,” he said.
