Somewhere between the new advanced artificial intelligence demand from Google to explain, in detail, how to monitor expert birds in my neighborhood and use the new Google Moviem tool to create cartoon fees from Chihuahua crimes of 4 pounds, realized something. Either Google has a middle -aged crisis or me. It can be both.
Google has publicly frightened since Chatgpt launch In late 2022, but things became more serious in the past fall, when Openai Chatgpt has been releasedDirect competitor to search Google. Last week, Google 100 announced something new At I/O developer conferences, most of which included going to artificial intelligence. Suddenly, there is a new narration: the search giant definitely The presence of a middle -aged crisisAnd “It is gloriousOne of the industry experts said.
Last week, I spent the tampering with new artificial intelligence tools from Google, and I can say with confidence that the company is somewhere between the crisis and glory. It may take years before we know any path that wins.
Google has not only dominated the way we use the web, but also the presence of the same web over the past fifteen years, especially through the research and advertising sections. While artificial intelligence exceeds every corner of our digital experience, it is not clear which company that will dominate the next era or how we will interact with it. Certainly, he will not be by writing keywords in a search engine.
To find something online today, you can usually write some keywords in Google, choose a blue link you think contains the information you follow, and click on it. Corporate bids for search conditions in order to obtain their ads in front of people who browse the web, and operate Billion dollars in advertising from Google. Your Clicking Publishers, including VOX, help earn money from the ads that they host on their sites, and many of them Google runs. Google is considered dominant enough that two federal judges have recently dominated that it is working as an illegal monopoly, and the company is currently waiting to know if it will be divided.
While artificial intelligence exceeds every corner of our digital experience, it is not clear which company that will dominate the next era or how we will interact with it.
However, the government may not be the biggest threat to Google’s domination. Artificial intelligence has been eliminated At the basis of the web in the past two years, where people have increasingly turned into tools such as ChatGPT and Perplexity to find information online. AI Chatbots pulls information from web sites and provides you with an elegant summary. This has become a real threat to Google Google searches in Safari fell For the first time ever in April. Google recently witnessed its share of the search market that decreased to less than 90 percent for the first time in a decade. Amnesty International Research Carefully. Tiktok does not help also.
Google realized this inevitability a few years ago and tries to re -invent itself accordingly. Two years ago, it is An artificial intelligence overview has been launchedAnd they are the summary of the search results created by the Great Language Model, Gemini. Then Google expanded in this concept earlier this year with Artificial intelligence modeChatbot search experience is also supported by Gemini that looks terrible like ChatGPT and Perplexity. The company announced last week that Artificial intelligence mode will be offered For everyone in the United States in the coming weeks – just search for a Sparkley button on the RightHand side of the search field that says “artificial intelligence mode”.
Artificial intelligence mode is how you were trying to learn birds during the past week. Instead of connecting the keywords in the old Google search box, you have made complex information and re -reports. From a three -sessive directed, artificial intelligence has repeated approximately 600 words. There were only nine links to the sources, I didn’t need to click, because Chatbot had already summarized the content in it. Only by doing a little drilling, I realized that one of the main sources of this summary was the beginners guide to monitor the birds written by my colleague Vox Allie Volpe.
This search experience, as with other Chatbots, is not always great. This technology is supported by large linguistic models, and is vulnerable to hallucinations, so these new research tools tend to be unreliable. Then again, because artificial intelligence tends to write such a convincing version, you do not always have to check the results. Publishers see Significant decreases in traffic from Google With an increase in the number of people on the web and asked from AI Chatbots to obtain information. As I learned from my bird research, it is faster. And let’s be honest, not all that you find from clicking on a 100 percent accurate blue link as well.
Perhaps this is what the future of research looks, and not, certainly will not include a list of blue links.
It is concerned for me to admit that I love the new Google. And I expect to see a lot of it. As part of Amnesty International’s advertising campaign, Google has also been released Gemini in chromeAllowing artificial intelligence assistant to see what you see on the website. (It is currently available only for people who share Google Ai Plus or AI Ultra or for people who run experimental versions of Chrome.) You can ask questions about what is on the page or ask Gemini to summarize an article. The tool can even analyze YouTube videos in actual time. You can almost think about this as a more targeting version of what the new artificial intelligence search experience of the entire network is doing, and it appears to be useful.
Perhaps this is what the future of research looks, and not, certainly will not include a list of blue links. Although you will undoubtedly be able to reach the traditional search experience for some time, the huge size of the latest Google ads indicates that everything from artificial intelligence is the place we go to. The headlines on this news echoed the seriousness of everything. Casey Newton said from the Google platform, that reporting from the Google Developer, “Casey Newton said,”Everything changes, natural, frightening and coldTechnology analyst Bin Tumson announcedAdvertising web death“Thanks to Google. John Hermann put it out of New York magazine:”Google bury the web alive“
In chaos, the first days of the web, Google became popular Simplify the scary task to find things onlineJeffrey Fowler from the Washington Post indicates. Its superiority in this new future in which artificial intelligence works is much less. Perhaps another start starting and simplifying things this time, so that you can get an easy -to -use robot that explains things, book travel for you, and making movies for you.
Meanwhile, I will try to master the Chehihua cartoon to combat crime created from artificial intelligence, and I wonder when none of this will start to feel everyone.
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