Netflix unveiled a new artificial intelligence (AI) for advertisers in this pre -event on Wednesday. The broadcasting platform is largely investing in the ads platform at home called Netflix Ads Suite, and some features and tools that advertisers can benefit from. The company also revealed many advertising formats to help its customers reach their required goals. Part of the new formats, Netflix plans to use artificial intelligence to mix ads with shows and movies to make the advertisement watch an overwhelming experience.
Netflix to use the artificial intelligence of ads
In the news room mailThe company detailed the ads that were conducted at the Netflix event in advance. While half of the event was allocated to announce the presentations, films, new documentaries and documentaries that the company was working on, the other half focused on new advertising services and Netflix ads ward.
Netflix ads suite is a new advertisement platform Who currently lives in the United States and Canada. Next week, it will be expanded in the Europe, the Middle East and Africa (EMEA), and is said to be available in all 12 countries where the advertising -backed class was released by June.
The new ads platform comes with different tools and features. It is said that it allows advertisers to target their content to more than 100 interests in more than 17 categories. In addition, they will also be able to take advantage of the first -party data for Netflix, including the behavioral visions of users. Customers will also provide customers to allow them to allow them to see traction from advertising campaigns.
Finally, the company also offers a new standard for advertising formats. One of these artificial intelligence is used to mix ads with the subject of shows and movies. This means that when the user monitors the advertisement, they will not feel separate from the content of the content. Netflix says this will make ads more relevant and pay better results.
Some advertising formats that will be available to advertisers include interactive medium performance, as interactive ads will run between a ring or film, and temporary interruption ads, where ads will run whenever the content is stopped. These formats can be dedicated to more with add -ons, contact the procedure, second screen buttons, and more. These formats will be available in all advertising -backed countries by 2026.
“If you take anything from today, I hope this is: the basis of our ads in its place. Go ahead, the pace of progress will be faster,” said Amy Reinhard, head of ads at Netflix.
