Steak ‘N Shake may be famous for its burgundy and Millic Chic, but now it comes to the headlines of something completely different: Bitcoin. The American fast food series recently shared that it is witnessing early success after the adoption of Bitcoin payments in all American sites, and the numbers turn into both the encryption industries and restaurants.
Fast food meets lightning network
At the Bitcoin 2025 Conference in Las Vegas, Steak ‘N Shake Coo Dan Edwards took over with a bold demand: The company has already reduced payment fees for half thanks to Bitcoin. Instead of relying on traditional credit card bars, which often come with fees ranging between 2 and 3 percent, the chain used the lightning network, a layer 2 solution that allows the rapid and low -cost bitcoin transactions.
Only in: Steak n shakes only he said.#Bitcoin Credit cards faster. We provide 50 % in processing fees “
“We see an increase in growth after accepting BTC.” pic.twitter.com/i9feebbjzw
Bitcoin (Pete_rizo_) May 27, 2025
The lightning network not only speeds the payments. It reduces costs, reduces dependence on banks, and He provides Decentralization Transmission funds. This is a big deal in the manufacturer of the margins that are narrow.
1 in 500 global bitcoin transactions
According to Edwards, Steak ‘N Shake was not quietly tested. on The first day From the beginning, the series was responsible for one out of every 500 Bitcoin transactions worldwide. This may not look huge, but to make a burger chain This type of Impact on Bitcoin, especially in 24 hours, not easy.
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Reducing costs without cutting angles
This step was not only about manufacturing titles. Edwards emphasized that low transaction fees are translated directly into better margins, which is a decisive feature of fast food. By reducing the payment costs by about 50 %, the company can re -invest these funds inside Operations, employment or customer experience.
This type of efficiency can determine the direction. If the other chains follow their example, Bitcoin It may not just just He is to Technicians and merchants Anymore. It can be something you use when you have lunch.
A wider technical vision
Bitcoin payments are just one piece of Steak ‘N Shake’s larger strategy. Edwards has alluded to a future that includes a behavior kitchens, the delivery of drones, and perhaps even Blockchain loyalty programs. It is a classic Americana vision with a future development.
The company also explores the idea of accepting bitcoin with international concessions, opening The door to expansion supported in the market where local regulations Allow.
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Customers enter fun
To celebrate the operation, I presented Steak ‘N Shake “Bitcoin Burger” and “Bitcoin Milkshake” in specific locations. These were small but smart marketing plays that helped increase awareness and encouraged bitcoin payments for the first time.
True adoption, real results
In the noise -filled space, the bitcoin’s steak ‘Night’ nit a job. The company has witnessed measurable and adopted savings almost immediately, all of this Stirring Burger and pour tremors.
This is not just evidence of the concept. This is the real world Check, With fried potatoes on the side.
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Main meals
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STEAK ‘N Shake has reduced payment fee by 50 % after Bitcoin adopted via Lightning.
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On the launch day, the company formed 1 in every 500 Bitcoin transactions worldwide, indicating an early strong adoption.
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The fast food chain highlighted how lightning network payments are faster speeds and lower costs compared to credit cards.
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Bitcoin payments are part of a larger technical vision that may include artificial intelligence kitchens, drone connections, and Blockchain loyalty programs.
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Promotional offers such as “Bitcoin Burger” and “Bitcoin Milkshake” helped increase awareness and push the use of encryption in the real world among customers.
Post Steak ‘N Shake Slashes by 50 % after Bitcoin appeared for the first time on 99bitcoins.
