Today, Zaslav and Company is a face, where the CEO said that WBD “is repeating the brand that is the highest quality in the media, to increase the acceleration of” the growth service of the broadcast service in the coming years. “
“Return the HBO brand to HBO Max will increase the service forward and amplify the uniqueness that subscribers can expect from the show.”
“It is also a testimony of WBD’s willingness to keep its strategy and approach daring – largely launched on consumer data and visions – to achieve the best successful position,” Media Contraction claimed.
“Not everything for everyone.”
This advertisement is the result of re -thinking about the broadcast strategy, as the leadership recognizes that it has failed to sell Max as a basic flow service.
Last month, executive officials admitted that Max is seen as more than additional service, according to Wall Street (Wsj). Executive officials said at the time that they no longer want to try to pay their broadcasting service as something for every family member.
“What people want from us in a world where they got Netflix and Amazon [Prime Video] “Things that distinguish us,” Casey Blays, Chairman and CEO of HBO and Max told WSJ.
The pivotal strategy has since included avoiding children’s programming and some discovery content, such as offers from Food Network and HGTV. There was also Reports From WBD Explore Division Discover from Max.
“We are not fighting for a game more than that,” said JB Perrette, president and executive director of WBD, for WSJ. “We will allow others to deal with the folder.”
In today’s announcement, Beret doubled these feelings:
We will continue to focus on what makes us unique – not everything for everyone in the family, but something special and wonderful for adults and families. In fact, it is not subjective, not even controversial – as it strikes different programming.
