Billionaire Daniel Lopezki He built his wealth on Snacks Made of nuts, fruits and whole grains. He sold a controlling stake in cute snacks to the food giant in 2020.
Through his Camino Partners, he supported other famous consumer brands such as the CAVA rapid chain, and the brand of the Bollywed hair care and children.
Cameno, founded in 2023, has recently expanded its focus, invested in the fitness chain Barry and the home health care provider. It is one of more than 100 family offices based on food and beverage wealth, according to the data exclusively provided by CNBC by Findrx, which is a special platform for wealth.
An increasing category of family offices expands beyond the roots of entrepreneurship in the consumers packed. The founder of the snack bar, Peter Rahal from RXBAR, in X (previously Twitter) and a biological -decomposing packaging company through his family office, Litani Ventures.
Paul Mirage, co -founder of the Hot Mobiles Chef America, began his family’s office after selling the Frozen Food Manufacturer to Nestle in 2002. Today, the unified investment group has a sprawling real estate imprint in the United States and Israel through direct investments and joint projects, including more than 25,000 apartments in cities.
In the case of Kamino, investment of life is a natural development, according to the president of the ELLE LANNING investment company, which has worked in Lubetzky since it joined Kind in 2010.
She said: “The way we think is the health of the consumer usually begins with an educational wave and then the wave of availability. Food and nutrition were one of the first places in which the wave of consumer education began.” “For us, Barry resembles – like exercise as an effect on consumer health – a second wave of nutrition.”
Kameno has also moved from early companies to companies that have proven their usefulness, usually with at least $ 20 million of revenue. It publishes between 20 million dollars to 80 million dollars per company in advance or over time.
Initially, Lubetzky wanted to invest in younger companies.
“He loves building from a thousand to Z.”
However, Lubetzky advised that investing in the early stage comes with greater possibilities of failure and said he had to think of a struggling wallet company like a selling product.
“If you are an early investor at the stage, you should have this ability to know when it does not work and call it,” she said. “It is like, he cannot do that, as you know, these are living beings. These are people and ways to live.”
For lubetzky, The adventure outside the consumer packed goods means contacting experts. When investing in other growing areas such as Aerospace and Deep Tech, Camino usually does it through box managers.
“I think the reason we may have done so in life is that we know what we know and know what we do not know, and we are trying to make sure that the decisions we make are very aware of this,” Laning said.
Elle Lanning, Camino Partners.courtesy from Camino Partners
