Detroit – Cadillac expand Each PV vehicle The collection attracts a remarkable number of new buyers to the Americans Luxury brandIncluding this year’s increase Timing The owners traded in EVS.
the General Motors Brand reports approximately 8 out of 10 clients who buy new Cadillac EV on Cadillac, with about 10 % of customers trading in Tesla. This includes approximately 25 % of customers who trade in Tesla this year for the Cadillac Lyriq Suv, up from previous levels from about 10 % to 15 %.
Brad Franz, Cadillac World Marketing Director, told CNBC at an event Vistiq three rows of SUV – The latest EV for the brand to strike American showrooms.
This increase in customer invasion, as the industry indicates, comes at a time when Cadillac offers a relatively full set of EVS and while Tesla faces low sales and Boycott This year among the CEO Elon Musk Support Donald Trump And his actions as part of the so -called Ministry of Governmental efficiency, Or Doug.
Cadillac refused to predict whether Musk’s policy has played in Tesla’s owners’ thinking, saying that the car maker “builds the wonderful Cadillac who invade customers from other brands on the advantages of products.”
The current EV assortment in Cadillac includes a beginner crossover called OPTIQ, Midsize Lyriq Suv, Vistiq, SUV full size full size And soon 300,000 dollars plus Silest detailed amount. It also provides a Lyriq performance variable and a larger version of IQ Sesalade.
“The wallet is the key,” said Franz. “We have always had a good interaction with Tesla customers, but in the past, it was in a range of 10 % to 15 % [for Lyriq]. So, definitely, we see a good jump in the opening rate. “
While Cadillac has had some luck in attracting Tesla’s owners, there is still room for improvement.
There is no Tesla vehicle in the first ten places of any Cadillac EV falling over the past six months, according to Edmunds.comIn the sense that the majority of these customers are not looking for a throat against Cadillac. Consumer vehicle’s research and data reports on the best fallen vehicles on its Cadillacs website are largely Cadillac EVS, as well as other local panels.
There is a possible reason for this that Tesla’s owners are not actually shopping against their car, just trying to find a new person, according to Joseph Eun, consumer analyst in Edmonds.
He said: “People who leave Tesla cars now, in my opinion, are making a very deliberate choice to get out of that car.” “If your priorities are to get out of Tesla as quickly as possible, they are not, technically, Tesla shop for their next car.”
Yun said it is common for vehicles to be of the same brands very intermittent, adding that the data is from its website and does not represent the agents’ trade.
Edmunds reports on the best craft vehicles for Cadillac Like cars-EV for brand-h Cadillac OptiqAcura Zdx, Ford Mustang Mach-E and BMW 1x. They are followed by Kia Ev9, Chevrolet Blazer and Equinox Evs.
For Tesla models, Edmunds reports other reports of searches for other Tesla vehicles, as well as many Honda, Hyundai and KIA vehicles. The EV, GMC Hummer EV and Ford Mustang Mach-E in the mixture as well, depending on the model.
Yun also pointed out that although Tesla and Cadillac may advance vehicles at similar price points, the best-selling Tesla-Tadel 3 and Model Y-models are the most prevailing cars of luxury.
Cadillac’s goal this year is to be The best best -selling EV brandIt does not include Tesla, although there is a valid argument that the S and Model X is the most expensive, they are luxurious compounds.
“Cadillac leads the road with the EV lineup,” Franz said during the Vistiq event. “We are really ready to succeed. We will take this wallet, and now that Vistiq collected the SUV wallet, and the first brand becomes the first level.”
