Sells also announced that Discord works with the Kantar brand measurement company to help advertisers track the success of the advertisement. With Kantar technology, advertisers can measure things like “consciousness, summons and intention”. The partnership also confirms Discord’s increasing adoption on advertising revenues.
“Our partnership with Discord helps marketers a better understanding of curiosity as an advertising platform for new generations,” said Nicole Jones, the chief trade shout of the Centar, on the Discord Blog.
Reflence ads
Discord also announced this week that it will soon sell play questions to more advertisers. This advertisement follows the company’s introduction to video ads to the Discord Mobile app in June. Video questions, as it is called, allow advertisers to display trailers, ads and other types of content.
In general, the friendly Discord Approach is completely different from its previous strategy, which has maintained Discord free from announcing its launch 2015 until last year. Since the company is expected to pass the public soon, its leaders decided that it is no longer enough to rely completely on excellent additions and subscriptions. Discord is not profitable, forcing the company to reconsider its use of ads, which Jason Citron, founder and CEO of Jason Citron, felt. As 2021.
Currently, Discord ads are limited to clicking sidebar within the platform and providing direct benefits to users. Providing ads can be a slippery slope, especially for social media companies that give priority to advertising revenues to satisfy investors. On the other hand, another social media company, Reddit, witnessed success by enhancing its advertising work. Redit became public in March 2024 and became profitable in October 2024 after he was reported to an increase of 60 percent on an annual basis in advertising revenues. I responded to him Plans to introduce new and more ads were hurt, and we can expect Discord to think at the same time after the public subscription, which is what March Bloomberg Report A proposal can occur Just this year.
The advanced publications, which have the Ars Technica Parent Condé Nast, are the largest contributor to Reddit.
