Google’s special point of view on the impact of the March 2024 update is suddenly positive. The company said it hoped to reduce the appearance of unhelpful content in the search engine results pages (SERPS) by 40 percent. After the update, the company obtained an actual reduction of Closer to 45 percent. But do you feel that Google’s results have improved so much? Most people do not think that.
What causes this separation? according to Michael KingSEO IPULLRANK founder, we are not speaking the same Google language. “Google’s internal success standards are different from user perceptions,” he says. “Google measures the satisfaction of the user through quantitative measuring standards, while external observers rely on self -experiences.”
Google evaluates algorithm changes with different tests, including human search quality test and running A/B tests on live searches. But more than anything else, success is about The total number of searches (5 Trillion Of them in the year). Google often makes this number a focus of its business updates to show investors that it can still grow.
However, using the search amount To measure quality He has clear problems. For example, it may mean more sharing with the search engine that quality DeclineSo people try new inquiries (for example, the old trick of adding “Reddit” to the end of your search chain). In other words, people can search more because they do not like the results.
Jim Yu suggests that Google moves quickly and breaks things, but it may not be bad as we think. “I think they have put things faster because they had to move much faster than they had historically moved, and they ended up making some real mistakes,” says Yu. “[Google] It is held at a higher level, but to a large extent, I think their search quality is improving. “
According to King, the current search behavior of Google still prefers big names, but other sites began to see a recovery. “The big brands are working better in the first three places, while the lowest builder websites have gained ground in positions from 4 to 10,” says King. “Although some websites have already lost traffic due to low organic visibility, the biggest issue appears to be linked to an increase in the use of an artificial intelligence overview,” and now the launch of artificial intelligence mode.
