Spotify last week announced that it would put public play census on all podcasts as a means. “Help in attracting new fans“But PodCaster quickly responded to the new feature – mainly, it will enhance more podcasts that already has a large audience while offering smaller offers less attractive to new listeners.
Friday, Spotify A changed path On her plans, but she did not completely avoid the idea. Now, play census will only appear in performances with at least 50,000 plays each. Instead of showing the number of precise play, the appointment will only be updated in certain features, such as 100,000 or a million plays.
The company wrote in a Blog post. “This update reflects our advanced efforts to provide the best ideas for creators and a clear experience for their fans.”
For decades, the podcast hosting platforms did not share many general indicators of the popularity of the exhibition – for example, Apple Podcasts had reviews and plans to apply them, but it would be difficult for the listener to know whether the show had an audience in tens of thousands.
Although Spotify takes the angle that this ambiguity is damage, creators have been pulled to the podcast broker in part because it differs refreshing in other ways on the Internet. When someone clicks on playing a video on YouTube, for example, they approach the media to know the number of views that the video possesses, and the number of people who subscribed to that channel. But podcast can settle the stadium for more specialized creators.
PodCaster also expressed his frustration due to the lack of a clear measure of what is considered a “play” or “streaming” between different different platforms.
Interactive Advertising Office (IAB) works with podcast platforms to create a clear measure of what is defined as a “play”, creating more consistency to formulate deals between the podclits and advertisers. But according to DlewsThe definition of what is considered a different “play” in Spotify and YouTube – two of the most popular listening platforms – from the Iab standard.
Spotify said that the census of play will indicate the number of times “people who actively tried” the content, while the broadcasts and downloads are counting only after 60 seconds of participation.
